Jules Chéret

Jules Chéret was a French artist and illustrator, who is often referred to as “the father of the modern poster” because of his influence on the development of advertising. Over the course of his career, Chéret designed over 1000 posters for music halls, theaters, and performances and, as such, his iconic, colorful works have come to symbolize La Belle Époque. Despite his commercial focus, Chéret was highly regarded by contemporary artists—including Degas and Toulouse-Lautrec who called him “The Master.”